Brief:

 

 

Primo is a company that, based on its product, service, and social platform, tailors to the initial fears behind skateboarding beginners, optimizing their progress and safety.

 

For 8-14-year-olds youth and their parents, fear of sports injury and fear of failure is a huge deal. Instead of convincing them that they should be fearless over all the risks, Primo tells them it's okay to feel fear, and the point is how to manage it.