Problem:

Though ‘The Grind' is a great student entrepreneurship community that helps to bridge the gap between student and professional, the community is lacking exposure to OCAD U students. Also, the students’ beloved local coffee shop, ‘the coffee exchange’ is relaunching to the second floor of 100 Mccaull building and is looking for an exposure opportunity.

Solution:

Starting with a few weeks of interviewing OCAD U students and finding out their needs and concerns as creatives, the student community, and the local coffee shop are brought together in collaboration and make positive changes to not only the student community but the OCAD U student community in general. This project allows both communities and company to gain exposure and creates a platform for students to voice what they need to become professionals over a cup of coffee.

Creative Team : Jessie Lee & Anna Peng

OCAD U, Let's talk

Copyright @ (Jessie)Jihyn Lee.