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RGD 

competition

finalist

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Insight

People want to reward themselves instantly in their busy lives, and when they do, they all want the best of something.

 
Big Idea

The Best substitute for something irreplaceable.

"Your Second Home"

 

Concept 

Second Cup is your second home -> Second Cup is the second home for all

-> Build home for all

OOH

PRINT

IN-STORE EXPERIENTIAL

STUNT

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SOCIAL +             

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APP +               

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