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Staying home healing project
Matieu and artist/art director Jessie Jihyun Lee at Wadiz, the Crowd Funding project
To help remote workers "stuck at work" during the pandemic, the brand collaborated with award-winning artist Jihyun (Jessie) Lee to turn perfume bottles into physical art pieces—delivering them alongside access to her digital exhibition to bring the intangible healing power of scent and wellness straight to consumers' doors.
Result
Reached the initial goal in 35 minutes after the funding opens
Reached 1000% in 20 hours
Reached 1622% in total
Relieving stress in a multi-use home space has been challenging during the pandemic.
Refresh your space memory with simple zoning tricks.
This project is to bring aromatherapeutic scents, art,
and reconstruct your everyday space with new space memory.
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The show by artist (Jessie)Jihyun Lee, 'The eye of the storm-Mindful dance', The New Discourse Excellence Prize Recipiented Show by Cyart Centre, Seoul, Korea, 2021
Clean your stuffy emotional baggage and refill with rejuvenating memories.
Fragrance, Memory, Emotion
The Proust effect refers to vivid, emotional memories triggered by taste or smell, inspired by Marcel Proust’s novel In Search of Lost Time where a madeleine cake dipped into black tea sparks forgotten childhood memories. This happens because the brain's limbic system controls both smell and emotion,linking scents directly to our deepest memories.
Hi, I am (Jessie)Jihyun Lee, a healing artist, art director, and aroma therapist.
When you face difficulties you cannot do much about,
confronting them is better than resisting and holding on to them tightly.
When you feel sad, feel free to feel the emotion to the fulliest
and recover instead of neglecting it.
And resiliently handle chronic difficulties, just like you dance.
I practice this mindfulness every day
How about we practice together?
"Rejuvenate your personal space with a new healing memory."
We are sending award-winning healing art shows and aromatherapy scents
for you to enjoy at home.
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Mindful Confrontation(the Morning Therapy)
The Refreshing citrus and peppermint scents that move your mind&body
Orange and peppermint assist in cleaning out the emotional baggage and
lightly lift your mind and body, helping them on the move.
When you start something, you need a pre-adaptation period.
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Mindful Resilience (The Noon Therapy)
Blended with Rose and Rose Geranium, the scents melt the barriers of your mind
Bring your active relaxation during your busy days with balanced rest
Mindful Disco Dance (The Night Therapy)
The scents of unconscious dance and deep rest/sleep
,Created by Marjoram, Clary sage, and Sandalwood
Clary sage brings clarity to your mind,
and Sandalwood leads you to a meditation that centers you,
regardless of being surrounded by a complex and busy life.
When you are back home, all you need is comfort and deep sleep.
