Problem

Though they want to pursue the little indulging time after their retirement still, most of the candy stores are branded for much younger generation because people consider candy for 'the young'

Insight

As Canadian's life span is getting longer, and they age well, they are highly interested in designing their quality of retirement life and ready to enjoy what they like entirely. Don't be shady about having a sweet tooth, but utilize it to have a meaningful connection with your grandchildren.

 

Idea

Break the stereotypes of candy being for 'the young'. 

Liking has no age.

Copyright @ (Jessie)Jihyn Lee.